<p>In low-income and culturally dominant societies, the absence of women in business intensifies economic and societal problems by limiting the diversity of thoughts and perspectives desirable to address complex challenges. To improve women’s businesses in the developing context, implementing green technology at the base of this process remains a challenge due to a lack of knowledge and awareness. To address this issue, the current study aims to examine how green process, knowledge sharing, and awareness improve women’s business performance. For this purpose, data were collected from different districts by targeting women’s small manufacturing centers in Khyber Pakhtunkhwa province, Pakistan. The data were analyzed via partial least squares structural equation modelling (PLS-SEM) after confirming the reliability and validity of the constructs to test the path of configuration. The findings of the structural equation model revealed that green process implementation directly affects women’s businesses engaged in the manufacturing sector. Moreover, testing indirect effect, knowledge management sharing, and awareness as mediators were found to be positively associated after combining certain dimensions under the green process, enlightening to improve women’s business performance. Based on findings, this study suggests that women’s business development under green adaptation involves implementing specific strategies and initiatives that support women entrepreneurs in the context of environmental sustainability.</p>

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Green Practices, knowledge processes and women’s business performance in Pakistan’s manufacturing sector

  • Said Muhammad,
  • Yin Zhichao,
  • Sajjad Alam,
  • Naveed Khan

摘要

In low-income and culturally dominant societies, the absence of women in business intensifies economic and societal problems by limiting the diversity of thoughts and perspectives desirable to address complex challenges. To improve women’s businesses in the developing context, implementing green technology at the base of this process remains a challenge due to a lack of knowledge and awareness. To address this issue, the current study aims to examine how green process, knowledge sharing, and awareness improve women’s business performance. For this purpose, data were collected from different districts by targeting women’s small manufacturing centers in Khyber Pakhtunkhwa province, Pakistan. The data were analyzed via partial least squares structural equation modelling (PLS-SEM) after confirming the reliability and validity of the constructs to test the path of configuration. The findings of the structural equation model revealed that green process implementation directly affects women’s businesses engaged in the manufacturing sector. Moreover, testing indirect effect, knowledge management sharing, and awareness as mediators were found to be positively associated after combining certain dimensions under the green process, enlightening to improve women’s business performance. Based on findings, this study suggests that women’s business development under green adaptation involves implementing specific strategies and initiatives that support women entrepreneurs in the context of environmental sustainability.