Scholarlink

<p>Ethical consumption remains underexplored in emerging markets such as Egypt, where generational and gender differences may influence consumer behavior. Drawing on the theory of planned behavior (TPB), this study examined the relationships between interdependent self-construal (ISC), attitude toward ethical consumption (ATT), and ethical consumption intention (ECI). Data were collected through a survey of 740 restaurant consumers (Generations Y and Z, males and females) and analyzed using structural equation modeling and multigroup analysis in R. ISC had a significant positive effect on ATT (<InlineEquation ID="IEq1"> <EquationSource Format="TEX">\(\:{\upbeta\:}=0.55,\text{p}&lt;0.01\)</EquationSource> </InlineEquation>), ATT significantly predicted ECI (<InlineEquation ID="IEq2"> <EquationSource Format="TEX">\(\:{\upbeta\:}=0.66,\text{p}&lt;0.01\)</EquationSource> </InlineEquation>), and ISC also had a direct influence on ECI (<InlineEquation ID="IEq3"> <EquationSource Format="TEX">\(\:{\upbeta\:}=0.14,\text{p}&lt;0.05\)</EquationSource> </InlineEquation>). Multigroup analysis revealed significant generational differences between Gen Y and Gen Z and significant gender differences between male and female consumers. By integrating cultural and psychological dimensions into TPB, this study advances understanding of ethical consumption in an emerging market context. The findings provide theoretical insights for ethical consumption research and practical guidance for restaurants to generationally and gender-sensitive strategies. The findings also offer clear guidance for developing culturally informed ethical marketing practices and policy measures that can support responsible consumption in emerging economies.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Ethical consumption: variations related to generational cohorts and gender among consumers within Egypt’s restaurant industry

  • 期刊论文

  • 发表日期：

    2025年12月30日

查看全文
  • Zakaria Elkhwesky,
  • Hoda El Kolaly,
  • Ahmed Taher,
  • Miguel A. Rodríguez-Molina,
  • Alick Rabson Gumbo

摘要

Ethical consumption remains underexplored in emerging markets such as Egypt, where generational and gender differences may influence consumer behavior. Drawing on the theory of planned behavior (TPB), this study examined the relationships between interdependent self-construal (ISC), attitude toward ethical consumption (ATT), and ethical consumption intention (ECI). Data were collected through a survey of 740 restaurant consumers (Generations Y and Z, males and females) and analyzed using structural equation modeling and multigroup analysis in R. ISC had a significant positive effect on ATT ( \(\:{\upbeta\:}=0.55,\text{p}<0.01\) ), ATT significantly predicted ECI ( \(\:{\upbeta\:}=0.66,\text{p}<0.01\) ), and ISC also had a direct influence on ECI ( \(\:{\upbeta\:}=0.14,\text{p}<0.05\) ). Multigroup analysis revealed significant generational differences between Gen Y and Gen Z and significant gender differences between male and female consumers. By integrating cultural and psychological dimensions into TPB, this study advances understanding of ethical consumption in an emerging market context. The findings provide theoretical insights for ethical consumption research and practical guidance for restaurants to generationally and gender-sensitive strategies. The findings also offer clear guidance for developing culturally informed ethical marketing practices and policy measures that can support responsible consumption in emerging economies.