<p>The detrimental consequences of logistics packaging waste on the environment and society have gradually attracted widespread attention from countries around the world. Adopting eco-friendly logistics packaging stands out as a crucial strategy to tackle these challenges. Drawing on the principles of evolutionary game theory, this study develops a game model that considers corporate social responsibility and consumer green preferences, and studies the determining factors of green behavior between platform enterprises and consumers when choosing green packaging. Finally, numerical simulation analysis was conducted using Matlab. The results indicate that: (1) the additional costs and benefits of corporate environmental packaging and consumer green consumption will affect the choices of both parties in the game. (2) Government incentives, enhanced corporate social responsibility, and increased Eco-friendly product appeal can all promote the choice of green packaging. (3) When both the corporate social responsibility coefficient and the consumer green preference index are high, both parties are more inclined towards "green innovation" and "green consumption".This article's findings hold significant theoretical and practical importance for catalyzing the green evolution of the logistics sector and enhancing societal eco-awareness.</p>