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<p>The proverb “Health is Wealth” has taken on renewed significance in the post-COVID-19 era, underscoring the importance of prioritizing health and well-being. As the global situation improved, there is a growing interest in wellness tourism, a sector offering avenues for relaxation, rejuvenation, and holistic self-care. This study provides a comprehensive review of wellness tourism in India, analysing its current status, ecological and economic prospects, and alignment with Sustainable Development Goals within the time frame of 1990–2023. A review of 247 research articles revealed that wellness tourism studies have focused on themes such as its necessity (13.63%), contribution to SDGs (11.36%), development in India (22%), and future directions, including technology and case studies (17.04%). India’s rich heritage, including ayurveda, yoga, and meditation, positions it uniquely in the global market. Wellness tourism in India spans diverse categories: spa and thermal tourism (14.28%), medical wellness tourism (10.71%), yoga and meditation retreats (14%), eco and nature-based wellness tourism (21.42%), fitness and adventure wellness (10.71%), and cultural and spiritual wellness tourism (21.42%). These are offered across 28 states, achieving directly SDGs 2, 3, 4, 7, 8, 10, 11, 12, 13, 14, and 15, while indirectly supporting others. This article has also applied a SWOT framework to assess opportunities and challenges in expanding India’s wellness tourism sector. While traditional practices and diverse landscapes provide unique advantages, challenges like infrastructure gaps, quality standardization, and global competition remain. Strategic investments in infrastructure, marketing, and workforce training are essential to position India as a global leader in wellness tourism.</p>

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Wellness tourism: nurturing nature and achieving sustainable development goals (SDGs) while travelling

  • 期刊论文

  • 发表日期：

    2025年4月23日

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  • Kaushik Nagadev Bhuyan,
  • Rajashree Naik,
  • Garima Khangarot

摘要

The proverb “Health is Wealth” has taken on renewed significance in the post-COVID-19 era, underscoring the importance of prioritizing health and well-being. As the global situation improved, there is a growing interest in wellness tourism, a sector offering avenues for relaxation, rejuvenation, and holistic self-care. This study provides a comprehensive review of wellness tourism in India, analysing its current status, ecological and economic prospects, and alignment with Sustainable Development Goals within the time frame of 1990–2023. A review of 247 research articles revealed that wellness tourism studies have focused on themes such as its necessity (13.63%), contribution to SDGs (11.36%), development in India (22%), and future directions, including technology and case studies (17.04%). India’s rich heritage, including ayurveda, yoga, and meditation, positions it uniquely in the global market. Wellness tourism in India spans diverse categories: spa and thermal tourism (14.28%), medical wellness tourism (10.71%), yoga and meditation retreats (14%), eco and nature-based wellness tourism (21.42%), fitness and adventure wellness (10.71%), and cultural and spiritual wellness tourism (21.42%). These are offered across 28 states, achieving directly SDGs 2, 3, 4, 7, 8, 10, 11, 12, 13, 14, and 15, while indirectly supporting others. This article has also applied a SWOT framework to assess opportunities and challenges in expanding India’s wellness tourism sector. While traditional practices and diverse landscapes provide unique advantages, challenges like infrastructure gaps, quality standardization, and global competition remain. Strategic investments in infrastructure, marketing, and workforce training are essential to position India as a global leader in wellness tourism.