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<p>The growing concern for sustainability among individuals and businesses can be attributed to the exploitation of resources and the emergence of global warming as significant challenges. In this context, clothing industries pollute the environment in the name of fast fashion brands, and there is growing concern among people for future generations. Thus, this study examines the current literature to identify the significant antecedents pertaining to buying sustainable fashion items. The review used the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines&#xa0;to methodically assess the literature, including 52 empirical studies retrieved from the Scopus database pertaining to the behaviours of Asian individuals towards sustainable fashion. The use of theories such as the theory of planned behaviour (TPB), the theory of reasoned action (TRA), and the theory of consumption value (TCV)&#xa0;has been shown to be prevalent in research conducted in Asia. The study suggests some&#xa0;consumer behaviour theories to assess consumer decision-making for&#xa0;sustainable fashion. Moreover, a thematic&#xa0;analysis of sustainable fashion variables sheds light on the progress made in the domain of sustainable fashion literature, highlighting areas that have been overlooked, such as artificial intelligence-powered websites and online marketplaces, which call for further research in the future. Consequently, this literature analysis offers insightful information to manufacturers, retailers, brand managers and policymakers about how Asian consumers behave regarding sustainable fashion. It uses the theory, context, characteristics and methodology (TCCM) framework to provide recommendations for future directions.</p>

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Antecedents of sustainable fashion in Asia: current and future research direction using thematic evaluation, PRISMA, and TCCM frameworks

  • 期刊论文

  • 发表日期：

    2025年1月11日

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  • Furquan Uddin,
  • Md Wasim Raza,
  • Anwar Rasheed

摘要

The growing concern for sustainability among individuals and businesses can be attributed to the exploitation of resources and the emergence of global warming as significant challenges. In this context, clothing industries pollute the environment in the name of fast fashion brands, and there is growing concern among people for future generations. Thus, this study examines the current literature to identify the significant antecedents pertaining to buying sustainable fashion items. The review used the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines to methodically assess the literature, including 52 empirical studies retrieved from the Scopus database pertaining to the behaviours of Asian individuals towards sustainable fashion. The use of theories such as the theory of planned behaviour (TPB), the theory of reasoned action (TRA), and the theory of consumption value (TCV) has been shown to be prevalent in research conducted in Asia. The study suggests some consumer behaviour theories to assess consumer decision-making for sustainable fashion. Moreover, a thematic analysis of sustainable fashion variables sheds light on the progress made in the domain of sustainable fashion literature, highlighting areas that have been overlooked, such as artificial intelligence-powered websites and online marketplaces, which call for further research in the future. Consequently, this literature analysis offers insightful information to manufacturers, retailers, brand managers and policymakers about how Asian consumers behave regarding sustainable fashion. It uses the theory, context, characteristics and methodology (TCCM) framework to provide recommendations for future directions.