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<p>In the age of endless scrolling, fear of missing out (FOMO) lurks behind our screens, which drives consumers to share information worldwide. However, its influence is taking a darker turn as it propels fake news across platforms. This research examines how envy, social self-efficacy, and self-concept clarity shape personal and social FOMO, and how these, in turn, influence fake news sharing. Using a framework tested on cross-sectional data from 423 active social media users, we found that envy intensifies personal and social FOMO, while social self-efficacy and self-concept clarity negatively influence it. Interestingly, social FOMO negatively influences the authentication of news before sharing, but personal FOMO has an insignificant impact. Also, we found strong support for perceived social support as a boundary condition between FOMO’s dimension with authentic news before sharing and fake news sharing. By untangling FOMO’s dual dimensions, this study advances scholarly debate on personal psychology and misinformation and sheds an urgent light on designing platforms and campaigns that disrupt FOMO’s vicious cycle, turning impulsive shares into mindful engagement.</p>

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Fear of missing out and the propensity to share fake news: insights from self-determination and social comparison theories

  • 期刊论文

  • 发表日期：

    2026年1月9日

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  • Khurram Shahzad,
  • Ali Raza,
  • Muhammad Ishtiaq Ishaq,
  • Qurat-ul-ain Talpur,
  • Muhammad Junaid

摘要

In the age of endless scrolling, fear of missing out (FOMO) lurks behind our screens, which drives consumers to share information worldwide. However, its influence is taking a darker turn as it propels fake news across platforms. This research examines how envy, social self-efficacy, and self-concept clarity shape personal and social FOMO, and how these, in turn, influence fake news sharing. Using a framework tested on cross-sectional data from 423 active social media users, we found that envy intensifies personal and social FOMO, while social self-efficacy and self-concept clarity negatively influence it. Interestingly, social FOMO negatively influences the authentication of news before sharing, but personal FOMO has an insignificant impact. Also, we found strong support for perceived social support as a boundary condition between FOMO’s dimension with authentic news before sharing and fake news sharing. By untangling FOMO’s dual dimensions, this study advances scholarly debate on personal psychology and misinformation and sheds an urgent light on designing platforms and campaigns that disrupt FOMO’s vicious cycle, turning impulsive shares into mindful engagement.