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<p>Given a&#xa0;fresh product retailer and a raw material supplier, the retailer sells fresh products through brick-and-mortar stores and live-streaming channels, we research the delivery strategy choice where the retailer’s selection can be either the in- store redemption (ISR) or door-to-door delivery(DTD).With an environmental respon- sibility, low-carbon technology is utilized to fulfill this responsibility and meet consumers’ environmental awareness. Therefore, we consider both the supplier and retailer are making efforts to reduce emissions. Moreover, we segment consumer types, as the market includes both impulse consumers and planned consumers. Based on the above factors, we establish game models under two different scenarios. Analyzing the optimal operational decisions, delivery strategy choice and emissions reduction effort problems, we derive new and interesting findings. First, increasing the delivery fee first weakens and then enhances the retailer’s profit, though it consistently weakens the online sales price. Second, higher proportion of redemption at the brick-and- mortar store can promote the emission reduction effort (ERE) and sales effort level. In addition, a lower proportion of redemption at brick-and-mortar stores leads retailer to adopt the DTD strategy. However, higher proportion of redemption and value added benefits promote the retailer and supplier choose ISR strategy. Lastly, both members’ delivery strategies often conflict when the live streamer is ineffective but in-store visits are valuable, yet typically, their strategies align. This study provides theoretical guidance for exploring the relationships between fresh product supplier and retailer in the coordination of live-streaming and offline strategies.</p>

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In-store redemption vs. door-to-door: selection of delivery strategies considering environmental responsibility

  • 期刊论文

  • 发表日期：

    2026年2月11日

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  • Xinxin Xu,
  • Xianglei Duan

摘要

Given a fresh product retailer and a raw material supplier, the retailer sells fresh products through brick-and-mortar stores and live-streaming channels, we research the delivery strategy choice where the retailer’s selection can be either the in- store redemption (ISR) or door-to-door delivery(DTD).With an environmental respon- sibility, low-carbon technology is utilized to fulfill this responsibility and meet consumers’ environmental awareness. Therefore, we consider both the supplier and retailer are making efforts to reduce emissions. Moreover, we segment consumer types, as the market includes both impulse consumers and planned consumers. Based on the above factors, we establish game models under two different scenarios. Analyzing the optimal operational decisions, delivery strategy choice and emissions reduction effort problems, we derive new and interesting findings. First, increasing the delivery fee first weakens and then enhances the retailer’s profit, though it consistently weakens the online sales price. Second, higher proportion of redemption at the brick-and- mortar store can promote the emission reduction effort (ERE) and sales effort level. In addition, a lower proportion of redemption at brick-and-mortar stores leads retailer to adopt the DTD strategy. However, higher proportion of redemption and value added benefits promote the retailer and supplier choose ISR strategy. Lastly, both members’ delivery strategies often conflict when the live streamer is ineffective but in-store visits are valuable, yet typically, their strategies align. This study provides theoretical guidance for exploring the relationships between fresh product supplier and retailer in the coordination of live-streaming and offline strategies.