<p>This study proposes a complete and comprehensive solution for Product Innovation Topic Discovery (PITD) through online reviews, which accurately identifies user needs and expectations by topic mining and Aspect-Based Sentiment Analysis (ABSA). In this solution, a simplified algorithm, LGCF-BERT, is proposed for the ABSA component based on BERT’s local and global context-focused mechanism. Its effectiveness was verified on Chinese online review datasets. An improved quantitative KANO model is used to classify all topics in a more objective manner and determine the product innovation topics. Further, this solution demonstrates its feasibility and practicality in a real business environment.</p>

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A refined approach of product innovation topic discovery through online reviews based on aspect-based sentiment analysis and KANO model

  • Yuanfang Dong,
  • Jia Song,
  • Ruowei Li

摘要

This study proposes a complete and comprehensive solution for Product Innovation Topic Discovery (PITD) through online reviews, which accurately identifies user needs and expectations by topic mining and Aspect-Based Sentiment Analysis (ABSA). In this solution, a simplified algorithm, LGCF-BERT, is proposed for the ABSA component based on BERT’s local and global context-focused mechanism. Its effectiveness was verified on Chinese online review datasets. An improved quantitative KANO model is used to classify all topics in a more objective manner and determine the product innovation topics. Further, this solution demonstrates its feasibility and practicality in a real business environment.