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<p>This study investigates how system characteristics and experiential factors influence learners’ satisfaction and continuous participation intention in business simulation systems. Drawing on survey data from 312 learners, the research examines the effects of simulation fidelity, system interactivity, multimedia richness, team collaboration, and novelty of business challenges on memorable learning experiences and satisfaction outcomes. Using PLS-SEM, the findings reveal that all system characteristics significantly enhance memorable learning experiences, which in turn strongly predict both learning satisfaction and the intention to continue participating. Notably, while simulation fidelity boosts experiential quality, its direct effect on satisfaction is non-significant, underscoring the importance of emotionally engaging design elements. By integrating cognitive, affective, and behavioral dimensions, the study advances experiential learning theory and offers actionable insights for designing effective simulation-based learning environments.</p>

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Designing memorable business simulations for learning engagement

  • 期刊论文

  • 发表日期：

    2025年10月13日

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  • Thuy Dung Pham Thi,
  • Nam Tien Duong

摘要

This study investigates how system characteristics and experiential factors influence learners’ satisfaction and continuous participation intention in business simulation systems. Drawing on survey data from 312 learners, the research examines the effects of simulation fidelity, system interactivity, multimedia richness, team collaboration, and novelty of business challenges on memorable learning experiences and satisfaction outcomes. Using PLS-SEM, the findings reveal that all system characteristics significantly enhance memorable learning experiences, which in turn strongly predict both learning satisfaction and the intention to continue participating. Notably, while simulation fidelity boosts experiential quality, its direct effect on satisfaction is non-significant, underscoring the importance of emotionally engaging design elements. By integrating cognitive, affective, and behavioral dimensions, the study advances experiential learning theory and offers actionable insights for designing effective simulation-based learning environments.