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<p>Currently, the ingredient list is the only labelling information allowing consumers to identify ultra-processed foods objectively. However, little is known about what determines ingredient list use and its potential to guide consumer choice toward less processed foods. Study 1 reveals that subjective ingredient knowledge, cooking skills, preferences for natural foods, and health consciousness predict&#xa0;self-reported ingredient list use. Study 2 finds that ingredient list content (but not length) helps consumers discriminate food products according to their levels of processing but influences purchase intentions only indirectly through perceived processing. Study 3 demonstrates that warning labels have an incremental effect and significantly increase the choice of less processed foods from 39.6% to 62.7% compared to the ingredient list. These findings provide insights for policymakers to enhance consumer awareness of food processing and design effective labelling systems to address the issue of ultra-processed food overconsumption.</p>

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The Role of Processing-Related Labels in Consumer Identification and Choice of Ultra-Processed Foods

  • 期刊论文

  • 发表日期：

    2025年6月27日

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  • Pierrick Gomez

摘要

Currently, the ingredient list is the only labelling information allowing consumers to identify ultra-processed foods objectively. However, little is known about what determines ingredient list use and its potential to guide consumer choice toward less processed foods. Study 1 reveals that subjective ingredient knowledge, cooking skills, preferences for natural foods, and health consciousness predict self-reported ingredient list use. Study 2 finds that ingredient list content (but not length) helps consumers discriminate food products according to their levels of processing but influences purchase intentions only indirectly through perceived processing. Study 3 demonstrates that warning labels have an incremental effect and significantly increase the choice of less processed foods from 39.6% to 62.7% compared to the ingredient list. These findings provide insights for policymakers to enhance consumer awareness of food processing and design effective labelling systems to address the issue of ultra-processed food overconsumption.