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<p>Social enterprises combine several types of pro-social activities to achieve social impact-related strategic goals. Interdependencies between these activities affect how well different combinations of prosocial activities achieve these goals. We utilize fsQCA of the B Impact Assessments of 1783 B Corps to identify unique configurations of five types of social impact activities to achieve two specific social performance outcomes: (1) achieving B Corp certification with minimal prosocial activity and (2) achieving distinction as a top-performing B Corp. We describe distinct configurations of prosocial activities leading to each outcome and abduce that they result from two different search processes: <i>social impact-satisficing search</i>, leading to broader configurations of prosocial activities, and <i>social impact-guided search</i>, leading to more focused configurations of prosocial activities. We consider the practical consequences of these results from a stakeholder engagement perspective, based on pragmatic ethics.</p>

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Configurations of Social Impact and Behavioral Search

  • 期刊论文

  • 发表日期：

    2026年3月12日

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  • Hans Rawhouser,
  • Krista Lewellyn,
  • Jeffery S. McMullen

摘要

Social enterprises combine several types of pro-social activities to achieve social impact-related strategic goals. Interdependencies between these activities affect how well different combinations of prosocial activities achieve these goals. We utilize fsQCA of the B Impact Assessments of 1783 B Corps to identify unique configurations of five types of social impact activities to achieve two specific social performance outcomes: (1) achieving B Corp certification with minimal prosocial activity and (2) achieving distinction as a top-performing B Corp. We describe distinct configurations of prosocial activities leading to each outcome and abduce that they result from two different search processes: social impact-satisficing search, leading to broader configurations of prosocial activities, and social impact-guided search, leading to more focused configurations of prosocial activities. We consider the practical consequences of these results from a stakeholder engagement perspective, based on pragmatic ethics.