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<p>This study characterizes Czech State Police communication on Facebook as a distinct argumentative activity type within the public sector domain. Adopting a pragma-dialectical framework, we examine how social media affordances and the institutional goal of reinforcing public trust shape communicative practices. Our analysis identifies the initial situation as a single, non-mixed difference of opinion, where the police act as the protagonist addressing its online audience. We reconstruct two prototypical argumentative patterns: (1) “publicizing” posts, which utilize symptomatic argumentation to frame operational competence as a sign of trustworthiness, and (2) “advisory” posts, which employ pragmatic argumentation to justify safety prescriptions by highlighting negative consequences. The findings reveal that the police operate within an “advertorial” genre, strategically blending informative reporting with persuasive image work to construct the ethos of an “experienced patron.”</p>

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To Serve, Protect, and Post: Argumentative Characterization of Czech Police Facebook Communication

  • 期刊论文

  • 发表日期：

    2026年5月26日

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  • Roman Růžička,
  • Iva Svačinová

摘要

This study characterizes Czech State Police communication on Facebook as a distinct argumentative activity type within the public sector domain. Adopting a pragma-dialectical framework, we examine how social media affordances and the institutional goal of reinforcing public trust shape communicative practices. Our analysis identifies the initial situation as a single, non-mixed difference of opinion, where the police act as the protagonist addressing its online audience. We reconstruct two prototypical argumentative patterns: (1) “publicizing” posts, which utilize symptomatic argumentation to frame operational competence as a sign of trustworthiness, and (2) “advisory” posts, which employ pragmatic argumentation to justify safety prescriptions by highlighting negative consequences. The findings reveal that the police operate within an “advertorial” genre, strategically blending informative reporting with persuasive image work to construct the ethos of an “experienced patron.”