<p>This article examines how the archival profession is represented through cultural media by analyzing the lyrics of the song <i>“Bangga Menjadi Arsiparis.”</i> While archival scholarship has extensively addressed records, governance, and technological transformation, less attention has been given to how professional identity and archival values are communicated within popular culture. Treating song lyrics as a cultural text, this study employs a qualitative reflexive textual analysis to explore how archival meaning is constructed narratively and symbolically. The analysis demonstrates that the lyrics represent archivists as custodians of collective memory, ethical actors, and mediators of temporal continuity between past, present, and future. Professional pride is articulated as a collective identity grounded in responsibility and public trust rather than visibility or recognition. Archives are framed as infrastructures of accountability, while technological change is represented as an extension of archival practice that preserves core values such as authenticity and evidentiary reliability. Through its circulation beyond institutional settings, the song functions as a form of living archive that communicates archival values in affective and accessible ways. Conceptually, this study contributes to cultural approaches in archival science by foregrounding representation as a key site of archival meaning-making. Methodologically, it demonstrates the value of reflexive textual analysis for examining professional identity from within practice. The findings suggest that popular cultural media can complement institutional archives by enhancing archival literacy and professional visibility in contemporary societies.</p>