<p>Artificial Intelligence (AI) and Machine Learning (ML) have become powerful tools for supporting and automating complex human tasks. Despite their benefits, growing attention has been directed toward their environmental implications, primarily due to their high energy demands and associated carbon emissions. This concern is particularly relevant in light of the increasing deployment of large-scale models, especially Deep Learning (DL) architectures, which provide advanced predictive capabilities but require substantial computational resources. This paper presents a systematic review of research on Green AI, Green DL, and optimization techniques aimed at reducing the environmental impact of AI models. In addition, we examine and compare several carbon measurement tools for estimating emissions generated by AI algorithms. To complement the review, we conducted an empirical evaluation using a CPU-based experimental setup, in which six DL models were implemented for a multi-label classification task. The objective was to quantify and compare their overall carbon emissions and to determine which stages of the DL lifecycle contribute most significantly to the total footprint. The results show that the training phase is the primary source of emissions. Moreover, the findings reveal that increased architectural complexity does not systematically translate into proportional accuracy gains, highlighting the importance of carefully balancing predictive performance and environmental cost. These results reinforce the need to integrate sustainability considerations into model selection and AI system design.</p>