<p>Current agriculture and food systems are major drivers of global environmental change and are linked to numerous ethical concerns. Against this backdrop, agri-startups are perceived as promising catalysts for new and more sustainable agri-food systems. However, their potential to actually contribute to sustainability transformations has been understudied. The aim of this study is to narrow this gap by analyzing German agri-startups’ visions and how these co-produce prevailing or novel sociotechnical imaginaries in agriculture. We conduct an in-depth qualitative comparative case study of agri-startups (<i>n</i>=16) in both a rural–agrarian and an urban (nonagricultural) setting in Germany. We identify four visions with varying scales and scopes of envisioned change, with different conceptualizations of sustainable agri-food transformation: (1) <i>Reconfiguration of Sociomaterial Structures</i>, (2) <i>Partial Redesign</i>, (3) <i>Optimization of Value Chains</i>, and (4) <i>Incremental Improvement</i>. Our findings highlight the relevance of the sociospatial context of agri-startups and innovation processes in co-producing agri-food futures. While urban startups tend to envision more holistic changes, rural agri-startups rather envision applied and pragmatic changes. We critically discuss the differences among these visions and their limited ability to transform existing agri-food systems. Finally, we highlight that agri-startups largely perpetuate existing imaginaries and that the disruptive character that is often attributed to (agri-) startups needs critical scrutiny.</p>