<p>Practices within cocoa agronomic systems can enhance yields and ecosystem services, such as leaving broken pods, rotten pseudostem of banana or plantain, leaf litter; targeted and appropriate insecticide use; and appropriate shade management. All of these may influence the abundance and diversity of pollinators in cocoa. However, smallholder farmers often remain unaware of the impact of different practices. The knowledge gap and opportunities in pollinator-friendly practices among 300 cocoa farmers across 5 communities located around the Bobiri forest reserve (Ghana) were assessed via a structured questionnaire. More than 70% of the farmers interviewed had knowledge of artificial hand pollination in cocoa; however, less than 30% of farmers interviewed said they had received information about the insects that carry out natural pollination in cocoa. Most farmers leave broken pods on farms and plant plantains or bananas on their farms, but their motive is not to support pollinators but to serve as manure and a source of income respectively. The gender, educational level and age of farmers did not influence their knowledge of insect pollinators or practices that influence them, but older farmers had more shade-trees, and younger and better educated farmers were the most likely to use insecticides. The findings from this study indicate an opportunity for farmers to adopt more pollinator-enhancing practice if they can access accurate information about the contribution of insects and wider ecosystem services to support yield and productivity, which could be provided by extension services and/or cooperatives.</p>