<p><i>Garcinia gummi-gutta</i> is an important source of a natural anti-obesity agent, hydroxycitric acid (HCA). The plant has multipurpose applications, and the dried fruit rind is mainly used as a souring agent in dishes. It plays a significant role in agroforestry systems in home gardens in Kerala, India. Despite its widespread consumption, the economic viability and market potential have not been thoroughly explored. The present investigation focuses on the quantification and scientific validation of marketing efficacy. Resource quantifications unveiled that cluster 5 has the highest mean fruit gain. Using a Likert-scale survey, several key challenges that limit the commercialisation of <i>G. gummi-gutta</i> were identified. This includes strenuous harvesting during the monsoon, flood-prone locations, delayed processing, asynchronous ripening, consequent heavy fruit spoilage proportions, and market fluctuations. Similarly, economic evaluations based on market surveys identify five marketing channels through which <i>G. gummi-gutta</i> fruits are sold from producers to consumers. Upon analysis, Channel 5, which involves direct sales, achieves peak marketing efficiency because it has fewer intermediaries. In contrast, the marketing costs of intermediaries for wholesalers were higher in Channel 2. Thus, resources are extensively explored at the local level in Kerala, but there are limited pipelines to the global market, as evident in the current study. Hence, the findings provide insights into the sustainable management and consumption of <i>G. gummi-gutta</i> with prospective relevance for similar underutilized fruit trees in tropical agroforestry systems.</p>

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Evaluation of economic status and market potential of Garcinia gummi-gutta (L.) N. Robson., a multipurpose fruit tree

  • R. M. Deepthy,
  • B. Vishnu,
  • E. A. Siril

摘要

Garcinia gummi-gutta is an important source of a natural anti-obesity agent, hydroxycitric acid (HCA). The plant has multipurpose applications, and the dried fruit rind is mainly used as a souring agent in dishes. It plays a significant role in agroforestry systems in home gardens in Kerala, India. Despite its widespread consumption, the economic viability and market potential have not been thoroughly explored. The present investigation focuses on the quantification and scientific validation of marketing efficacy. Resource quantifications unveiled that cluster 5 has the highest mean fruit gain. Using a Likert-scale survey, several key challenges that limit the commercialisation of G. gummi-gutta were identified. This includes strenuous harvesting during the monsoon, flood-prone locations, delayed processing, asynchronous ripening, consequent heavy fruit spoilage proportions, and market fluctuations. Similarly, economic evaluations based on market surveys identify five marketing channels through which G. gummi-gutta fruits are sold from producers to consumers. Upon analysis, Channel 5, which involves direct sales, achieves peak marketing efficiency because it has fewer intermediaries. In contrast, the marketing costs of intermediaries for wholesalers were higher in Channel 2. Thus, resources are extensively explored at the local level in Kerala, but there are limited pipelines to the global market, as evident in the current study. Hence, the findings provide insights into the sustainable management and consumption of G. gummi-gutta with prospective relevance for similar underutilized fruit trees in tropical agroforestry systems.