Digitalization Among Fruit Farmers and Its Role in Enhancing Orchard Production and Efficiency in Rural China
摘要
Peach production plays a vital role in China’s horticultural sector, contributing significantly to farmers’ income and rural economic development. However, increasing environmental pressures and resource constraints have raised concerns regarding the sustainability and productivity of peach farming systems. Sustainable production has become a major challenge, particularly for fruit farmers facing limitations in accessing institutional support and modern digital technologies. Despite the growing literature on digital farming, few empirical studies have examined how digitalization and institutional support influence sustainable fruit production, particularly in the context of peach farming. Therefore, the primary objective of this study was to determine the role of digitalization and institutional support in sustainable peach production in China. For this purpose, cross-sectional data from 190 Chinese peach farmers were collected through face-to-face surveys. The data were analyzed using binary logistic regression and data envelopment analysis. Education level, orchard size, technical training, cooperative membership, and certification positively contribute to sustainable peach production. Furthermore, peach farmers using digital technologies for different orchard operations had greater technical efficiency than those who did not use these technologies. The average technical efficiency of peach farmers was 0.55, suggesting that output can be maintained while reducing input use by approximately 45%. These findings suggest that policymakers should accelerate the digital transformation of the horticulture sector by expanding rural digital infrastructure to improve the economic viability of peach farms.