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<p>The aim of this study was to provide an objective and data-driven framework for identifying and prioritizing alternative export markets for Türkiye’s dried apricots. A&#xa0;multi-criteria decision-making (MCDM) approach, combining the entropy method and technique for order preference by similarity to ideal solution (TOPSIS), was applied to evaluate and rank potential destinations. The analysis relied on trade data from 15&#xa0;leading importers, covering import value, import volume, growth rates, global import share, distance, and tariff levels. The entropy results revealed that tariff barriers, import quantity, and distance were the most influential factors, while unit value played only a&#xa0;minor role. Based on the entropy-weighted TOPSIS scores, the United States, Canada, the United Kingdom, France, Germany, and China were identified as short-term priority markets. Poland, the Netherlands, Italy, Russia, Spain, and India were classified as medium-term opportunities. Algeria, Australia, and Brazil were assessed as long-term strategic options. These results underline the importance of export diversification strategies. Instead of relying on high-price destinations, Türkiye should concentrate on markets with sustainable demand, favorable trade policies, and manageable logistical conditions. Policy actions are therefore essential. Priorities include negotiating tariff reductions in high-barrier markets, promoting the European Union-registered Malatya Apricot as a&#xa0;geographical indication, and supporting producers in adopting organic and traceable production systems. The study also highlights the methodological value of combining entropy and TOPSIS. This approach provides a&#xa0;robust and transparent framework for evidence-based decision-making. The findings offer policymakers a&#xa0;roadmap to design targeted trade agreements, enhance product differentiation, and align agricultural support programs with international market requirements. As a&#xa0;result, Türkiye can strengthen its competitiveness in global agricultural trade and secure more sustainable export growth.</p>

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Navigating Global Agri-food Markets: An Entropy-Based TOPSIS Approach for Strategic Diversification of Türkiye’s Dried Apricot Exports

  • 期刊论文

  • 发表日期：

    2025年10月7日

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  • Hüseyin Meral,
  • Yunus Emre Özdemir,
  • Orhan Gündüz

摘要

The aim of this study was to provide an objective and data-driven framework for identifying and prioritizing alternative export markets for Türkiye’s dried apricots. A multi-criteria decision-making (MCDM) approach, combining the entropy method and technique for order preference by similarity to ideal solution (TOPSIS), was applied to evaluate and rank potential destinations. The analysis relied on trade data from 15 leading importers, covering import value, import volume, growth rates, global import share, distance, and tariff levels. The entropy results revealed that tariff barriers, import quantity, and distance were the most influential factors, while unit value played only a minor role. Based on the entropy-weighted TOPSIS scores, the United States, Canada, the United Kingdom, France, Germany, and China were identified as short-term priority markets. Poland, the Netherlands, Italy, Russia, Spain, and India were classified as medium-term opportunities. Algeria, Australia, and Brazil were assessed as long-term strategic options. These results underline the importance of export diversification strategies. Instead of relying on high-price destinations, Türkiye should concentrate on markets with sustainable demand, favorable trade policies, and manageable logistical conditions. Policy actions are therefore essential. Priorities include negotiating tariff reductions in high-barrier markets, promoting the European Union-registered Malatya Apricot as a geographical indication, and supporting producers in adopting organic and traceable production systems. The study also highlights the methodological value of combining entropy and TOPSIS. This approach provides a robust and transparent framework for evidence-based decision-making. The findings offer policymakers a roadmap to design targeted trade agreements, enhance product differentiation, and align agricultural support programs with international market requirements. As a result, Türkiye can strengthen its competitiveness in global agricultural trade and secure more sustainable export growth.