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<p>Technological upgrading in the prepared dishes industry has become essential due to recurrent food safety issues. To better understand the dynamics of this process, the study employs evolutionary game theory to analyze the strategic interactions among the government, prepared dish producers, cold chain logistics service providers (LSPs), and consumers, with a particular focus on how media attention influences their decision-making. The main findings are as follows: first, government supervision, through regulatory measures and incentives, effectively drives technological upgrading. Second, media attention motivates participants, especially producers, to adopt proactive strategies, such as innovation in technology and enhanced cold chain control. Third, cold chain LSPs’ strategies are critical during the transition from government-led control to corporate self-regulation. Furthermore, cold chain efficiency improvement can further prompt innovation. Therefore, the government should combine policy tools and media guidance to foster coordination, drive technological advancement, and enhance food quality and industry competitiveness.</p>

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Technology upgrade in the prepared dishes supply chain driven by media attention: an examination with a four-party evolutionary game model

  • 期刊论文

  • 发表日期：

    2026年4月21日

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  • Jiaxin Liu,
  • Yun Huang,
  • Xin Li

摘要

Technological upgrading in the prepared dishes industry has become essential due to recurrent food safety issues. To better understand the dynamics of this process, the study employs evolutionary game theory to analyze the strategic interactions among the government, prepared dish producers, cold chain logistics service providers (LSPs), and consumers, with a particular focus on how media attention influences their decision-making. The main findings are as follows: first, government supervision, through regulatory measures and incentives, effectively drives technological upgrading. Second, media attention motivates participants, especially producers, to adopt proactive strategies, such as innovation in technology and enhanced cold chain control. Third, cold chain LSPs’ strategies are critical during the transition from government-led control to corporate self-regulation. Furthermore, cold chain efficiency improvement can further prompt innovation. Therefore, the government should combine policy tools and media guidance to foster coordination, drive technological advancement, and enhance food quality and industry competitiveness.