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<p>Subscription-based crowdfunding is a novel type of crowdfunding that offers a creator-centric funding approach as well as continuously running campaigns. This form of crowdfunding has only recently gained attention within the IS community. However, how the characteristics of this type of crowdfunding are reflected in supporters’ motivation to support a campaign, is not well-established. We build upon Self-Determination Theory, to outline altruistic, image, social comparison, and recognition motivation as crucial motivations in subscription-based crowdfunding. In order to test our hypotheses, we conducted an online survey with 343 participants. We leverage propensity score matching to achieve a balanced dataset, reduce potential self-selection biases, and create a quasi-experimental setting. Using this approach, we demonstrate that altruistic, image, social comparison, and recognition motivation play a bigger role in supporting behavior for subscription-based crowdfunding than for traditional time-limited crowdfunding. We contribute to IS research by highlighting the individual nuances of supporters’ motivation to participate in subscription-based crowdfunding campaigns. Additionally, our findings serve as practical advice to practitioners (e.g., creators and crowdfunding platforms).</p>

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One size fits all? - Examining differences between motivations for supporting creators on subscription-based crowdfunding platforms

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年10月11日

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  • Nicholas Valentin Lingnau,
  • Arvid Alexander Eichner,
  • Hendrik Jöntgen,
  • Roland Holten

摘要

Subscription-based crowdfunding is a novel type of crowdfunding that offers a creator-centric funding approach as well as continuously running campaigns. This form of crowdfunding has only recently gained attention within the IS community. However, how the characteristics of this type of crowdfunding are reflected in supporters’ motivation to support a campaign, is not well-established. We build upon Self-Determination Theory, to outline altruistic, image, social comparison, and recognition motivation as crucial motivations in subscription-based crowdfunding. In order to test our hypotheses, we conducted an online survey with 343 participants. We leverage propensity score matching to achieve a balanced dataset, reduce potential self-selection biases, and create a quasi-experimental setting. Using this approach, we demonstrate that altruistic, image, social comparison, and recognition motivation play a bigger role in supporting behavior for subscription-based crowdfunding than for traditional time-limited crowdfunding. We contribute to IS research by highlighting the individual nuances of supporters’ motivation to participate in subscription-based crowdfunding campaigns. Additionally, our findings serve as practical advice to practitioners (e.g., creators and crowdfunding platforms).