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<p>Cultural appropriation is a vast and complex domain spanning sociology, psychology, marketing, law, communication, and cultural studies. Based on more than 31,000 Reddit posts, this research aims to use computational text-mining techniques to analyze the major latent themes related to cultural appropriation. The study also visualizes the diachronic variation in sentiments over time. Results show that Reddit online communities focus on various topics related to cultural appropriation, including racism, cultural diversity, self-awareness, religion, and fashion appropriation. Sentiment and emotion analysis results reveal that although trust tops the list of emotions, there seem to be also some negative emotions such as fear, anger, and sadness. Analysis of the cultural appropriation emojis used by the Reddit community reveals that the face with tears of joy emoji is the most frequently used, followed by the rolling on the floor laughing (ROFL), the person shrugging, the loudly crying face, and the female sign (<InlineMediaObject> <ImageObject Color="BlackWhite" FileRef="MediaObjects/521_2025_11277_Figa_HTML.gif" Format="GIF" Height="16" Rendition="HTML" Resolution="120" Type="Linedraw" Width="9" /> </InlineMediaObject>). Given the global reach of social media platforms, our research offers a novel perspective on understanding this phenomenon on Reddit as it captures the complex relationships between Reddit users’ comments and specific aspects of cultural appropriation.</p>

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Global cultural appropriation discourse on reddit: a topic modeling approach

  • 期刊论文

  • 发表日期：

    2025年5月23日

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  • Mohamed M. Mostafa

摘要

Cultural appropriation is a vast and complex domain spanning sociology, psychology, marketing, law, communication, and cultural studies. Based on more than 31,000 Reddit posts, this research aims to use computational text-mining techniques to analyze the major latent themes related to cultural appropriation. The study also visualizes the diachronic variation in sentiments over time. Results show that Reddit online communities focus on various topics related to cultural appropriation, including racism, cultural diversity, self-awareness, religion, and fashion appropriation. Sentiment and emotion analysis results reveal that although trust tops the list of emotions, there seem to be also some negative emotions such as fear, anger, and sadness. Analysis of the cultural appropriation emojis used by the Reddit community reveals that the face with tears of joy emoji is the most frequently used, followed by the rolling on the floor laughing (ROFL), the person shrugging, the loudly crying face, and the female sign ( ). Given the global reach of social media platforms, our research offers a novel perspective on understanding this phenomenon on Reddit as it captures the complex relationships between Reddit users’ comments and specific aspects of cultural appropriation.