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Background <p>The growing role of social media in shaping self-perception and beauty standards has been linked to changing attitudes toward cosmetic procedures, particularly among young adults. With the prevalence of digitally altered images and beauty-related content, many individuals experience appearance-related pressure that may be associated with increased interest in cosmetic procedures. This study investigates the association between social media use and interest in cosmetic procedures among adult residents of Riyadh, Saudi Arabia.</p> Methods <p>A cross-sectional online survey was administered to 6,465 adult residents of Riyadh, capturing demographic information (gender, age, education) alongside their engagement with social media. The survey included items assessing social media appearance pressure, self-comparison, and consideration of cosmetic procedures. Statistical analyses were conducted using R v 4.3, employing Chi-square tests of independence to evaluate unadjusted bivariate associations between social media use and interest in cosmetic procedures.</p> Results <p>Significant unadjusted associations were observed between social media use and interest in cosmetic procedures. Interest was higher among female respondents (46.4%) than males (25.7%, <i>p</i> &lt; 0.001), and among Snapchat (51.0%) and TikTok (50.2%) users than YouTube users (26.4%). Following plastic surgeons on social media showed the strongest association with interest (65.4% vs. 29.4%; Cramér’s V = 0.35). Despite 57–76% of respondents reporting appearance-related pressure from social media, 88–90% rejected the idea of undergoing procedures specifically influenced by social media trends, indicating a complex association between perceived pressure and self-reported procedural interest.</p> Conclusions <p>Among adult residents of Riyadh, social media use was associated with self-reported appearance-related pressure and interest in cosmetic procedures, while most respondents did not endorse procedures driven by social media trends. These findings should be interpreted as associations within a Riyadh-based sample and not extrapolated to the broader Saudi adult population.</p> <p>Level of Evidence: not gradable.</p>

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Unveiling the digital aesthetic: association between social media use and interest in cosmetic procedures among adult residents of Riyadh, Saudi Arabia: a cross-sectional study

  • 期刊论文

  • 发表日期：

    2026年6月23日

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  • Lama Alkhwildi,
  • Yara Alwathnani,
  • Abdulaziz Alkhwildi,
  • Mohammed Alkhwildi,
  • Shahad Alghanem,
  • Khalid Alshiekh,
  • Salman Alanazi,
  • Abdulaziz Almodumeegh,
  • Amr Arkoubi

摘要

Background

The growing role of social media in shaping self-perception and beauty standards has been linked to changing attitudes toward cosmetic procedures, particularly among young adults. With the prevalence of digitally altered images and beauty-related content, many individuals experience appearance-related pressure that may be associated with increased interest in cosmetic procedures. This study investigates the association between social media use and interest in cosmetic procedures among adult residents of Riyadh, Saudi Arabia.

Methods

A cross-sectional online survey was administered to 6,465 adult residents of Riyadh, capturing demographic information (gender, age, education) alongside their engagement with social media. The survey included items assessing social media appearance pressure, self-comparison, and consideration of cosmetic procedures. Statistical analyses were conducted using R v 4.3, employing Chi-square tests of independence to evaluate unadjusted bivariate associations between social media use and interest in cosmetic procedures.

Results

Significant unadjusted associations were observed between social media use and interest in cosmetic procedures. Interest was higher among female respondents (46.4%) than males (25.7%, p < 0.001), and among Snapchat (51.0%) and TikTok (50.2%) users than YouTube users (26.4%). Following plastic surgeons on social media showed the strongest association with interest (65.4% vs. 29.4%; Cramér’s V = 0.35). Despite 57–76% of respondents reporting appearance-related pressure from social media, 88–90% rejected the idea of undergoing procedures specifically influenced by social media trends, indicating a complex association between perceived pressure and self-reported procedural interest.

Conclusions

Among adult residents of Riyadh, social media use was associated with self-reported appearance-related pressure and interest in cosmetic procedures, while most respondents did not endorse procedures driven by social media trends. These findings should be interpreted as associations within a Riyadh-based sample and not extrapolated to the broader Saudi adult population.

Level of Evidence: not gradable.