We investigate a one-point restriction of conformal blocks on \((\mathbb {P}^1,\infty ,1,0)\) associated with modules over a vertex operator algebra V. By restricting the module attached to the point \(\infty \) to its bottom degree, we obtain a new formula for computing fusion rules in terms of a new left A(V)-module \(M^1 \odot M^2\) over the Zhu algebra A(V), constructed from two V-modules \(M^1\) and \(M^2\) . As a consequence, for strongly rational vertex operator algebras, the construction of \(M^1 \odot M^2\) induces the fusion tensor product on the module category \(\textsf{Mod}(A(V))\) .