Book Review: Digital Business and Electronic Commerce - Strategy, Business Models and Technology, By Bernd W. Wirtz, Cham: Springer, 2024, 1030 pp., EUR 117.69 (eBook), ISBN: 9783031502880
摘要
This review examines Bernd W. Wirtz’s comprehensive textbook “Digital Business and Electronic Commerce,” which provides a systematic analysis of digital transformation across 21 chapters covering theoretical foundations, business models, emerging technologies, and implementation frameworks. Wirtz’s primary contribution lies in developing innovative analytical frameworks, including the 4C-Net Business Model (Content, Commerce, Context, Connection), the Digital Business 3+3 Audit System, and the Five-Component Model of Digital Automation. The textbook demonstrates exceptional methodological sophistication through multilevel analysis that integrates technological, organizational, and strategic perspectives. Empirical grounding is provided through extensive case studies (Google/Alphabet, Tesla, Netflix), market data, and real-world applications. The work addresses contemporary challenges, including AI governance, platform economics, and the implementation of digital transformation, while maintaining practical applicability for diverse stakeholders. The concluding analysis of digital society challenges demonstrates a mature understanding of technology’s broader implications for democratic governance and social justice. This comprehensive resource establishes new standards for digital business education, successfully bridging theoretical rigor with practical guidance for navigating complex digital transformation landscapes.