<p>The proliferation of artificial intelligence (AI) systems in the Philippines has prompted the drafting of the Artificial Intelligence Regulation Act (AIRA), which incorporates internationally recognized principles, such as transparency, accountability, fairness, and risk-based classification. While these principles echo the OECD, UNESCO, and EU AI frameworks, AIRA assumes that universalist ethical safeguards can be adapted unchanged into a context marked by deep socioeconomic inequality, pervasive digital divides, and a fragmented governance landscape. Empirical evidence shows that poverty, inadequate primary education outcomes, and precarious “digital sweatshop” labor conditions limit the capacity of Filipino stakeholders to benefit from procedural safeguards alone. This paper argues that AIRA must be reoriented toward a relational, virtue-based ethic rooted in Filipino concepts of <i>loób</i> (interior moral self) and <i>kapwa</i> (shared self), which foreground empathy, communal responsibility, and the Filipino notion of <i>katarungan</i> (justice). Building on this moral foundation, the paper proposes a Contextual AI Ethic framework that (1) expands risk assessment to include distributive impacts on vulnerable communities, (2) reconceptualizes transparency as moral attunement (<i>pakikiramdam</i>), and (3) institutionalizes sectoral co-authorship through AI councils that include laborers, indigenous peoples, and rural communities. By linking AI governance to lived Filipino values, the framework seeks to transform AI from a technocratic instrument into a catalyst for communal flourishing.</p>

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Whose ethics? Whose AI? Refining the Philippine AI Regulation Act toward a Contextual AI Ethic

  • John Mary Francis Nuqui

摘要

The proliferation of artificial intelligence (AI) systems in the Philippines has prompted the drafting of the Artificial Intelligence Regulation Act (AIRA), which incorporates internationally recognized principles, such as transparency, accountability, fairness, and risk-based classification. While these principles echo the OECD, UNESCO, and EU AI frameworks, AIRA assumes that universalist ethical safeguards can be adapted unchanged into a context marked by deep socioeconomic inequality, pervasive digital divides, and a fragmented governance landscape. Empirical evidence shows that poverty, inadequate primary education outcomes, and precarious “digital sweatshop” labor conditions limit the capacity of Filipino stakeholders to benefit from procedural safeguards alone. This paper argues that AIRA must be reoriented toward a relational, virtue-based ethic rooted in Filipino concepts of loób (interior moral self) and kapwa (shared self), which foreground empathy, communal responsibility, and the Filipino notion of katarungan (justice). Building on this moral foundation, the paper proposes a Contextual AI Ethic framework that (1) expands risk assessment to include distributive impacts on vulnerable communities, (2) reconceptualizes transparency as moral attunement (pakikiramdam), and (3) institutionalizes sectoral co-authorship through AI councils that include laborers, indigenous peoples, and rural communities. By linking AI governance to lived Filipino values, the framework seeks to transform AI from a technocratic instrument into a catalyst for communal flourishing.