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<p>This study examines the expanding field of medical tourism with an emphasis on strategies for marketing and entrepreneurship. The literature on the entrepreneurial components of medical tourism and the contribution of artificial intelligence (AI) to enhancing healthcare services and attracting medical tourists from across the world will be examined. Through the Web of Science database, a thorough literature analysis was carried out using keywords associated with marketing, entrepreneurship, medical tourism, and AI. In order to provide more comprehensive conclusions about the sector, the research combines the results of many regional studies. The study identifies key elements that impact medical tourism, such as strategies for marketing, cultural aspects, and infrastructure. In order to improve healthcare services and bring in foreign patients, it points out successful case studies from nations like Malaysia, China, and Iran, highlighting the need for encouraging entrepreneurial ecosystems and productive government cooperation. The research comes to the conclusion that increasing healthcare access and quality requires the medical tourism business. In order to maximize patient experiences and eventually promote development in the medical tourism industry, it emphasizes the significance of customized marketing techniques and the use of AI technology.</p>

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A review of medical tourism entrepreneurship and marketing at regional and global levels and a quick glance into the applications of artificial intelligence in medical tourism

  • 期刊论文

  • 发表日期：

    2025年1月7日

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  • Maryam Sadat Reshadi,
  • Azimeh Mohammadi Chehragh

摘要

This study examines the expanding field of medical tourism with an emphasis on strategies for marketing and entrepreneurship. The literature on the entrepreneurial components of medical tourism and the contribution of artificial intelligence (AI) to enhancing healthcare services and attracting medical tourists from across the world will be examined. Through the Web of Science database, a thorough literature analysis was carried out using keywords associated with marketing, entrepreneurship, medical tourism, and AI. In order to provide more comprehensive conclusions about the sector, the research combines the results of many regional studies. The study identifies key elements that impact medical tourism, such as strategies for marketing, cultural aspects, and infrastructure. In order to improve healthcare services and bring in foreign patients, it points out successful case studies from nations like Malaysia, China, and Iran, highlighting the need for encouraging entrepreneurial ecosystems and productive government cooperation. The research comes to the conclusion that increasing healthcare access and quality requires the medical tourism business. In order to maximize patient experiences and eventually promote development in the medical tourism industry, it emphasizes the significance of customized marketing techniques and the use of AI technology.