<p>The paper discusses the impact of artificial intelligence (AI) on the fashion industry, highlighting both its transformative potential and the ethical challenges it presents. Key ethical issues identified include privacy concerns, the need for accountability in AI decision-making, the importance of transparency and explainability in AI systems, and the risks of bias and discrimination in AI algorithms. To navigate these challenges, the paper suggests that the fashion industry should focus on protecting consumer privacy, enhancing cybersecurity, ensuring transparency, and preserving consumer autonomy. It also recommends updating legal and ethical standards, conducting ethical technology assessments (eTA), and employing a technology ethical foresight (TES) approach to promote responsible AI integration. The paper emphasizes the importance of ethical AI for maintaining consumer trust and satisfaction, noting that ethical frameworks can guide the design and deployment of AI systems in a manner that upholds ethical values. The paper concludes that ethical AI is not only a moral imperative but also a strategic benefit for the fashion industry, contributing to a sustainable and favorable future.</p>